In your opinion, what is it about underwear that makes men feel so strong, confident and sexy? However it is noticeable that the interest in boxer briefs and briefs with mixed fabric or those with colourful prints are getting higher attention. Little Gay Blog – What style of underwear are you finding super popular at the moment with your customers, and why do you think it’s so popular?ĭude Undies – Boxer briefs are classic and of course selling more than others. They’ve got everything – heaps of the world’s leading underwear brands, and pretty much every underwear style you can think of!
You can also follow aussieBum on Facebook, Instagram, Twitter and YouTube here.ĭude Undies sells a huge range of sexy men’s underwear. A hot trend at the moment is the adoption of performance fabrics – moisture wicking and breathable – into everyday underwear, such as our new ‘WJ Air’ range.įor more, check out the aussieBum website. Our huge product variety means there’s something for everyone. A brand like aussieBum, where we’re very selective in who sells our product and manage our own distribution, ties into that with a niche and underground following globally. Guys are looking for more ways to stand out and express their individuality.
What’s the hottest trend you’re seeing at the moment, and what do you predict could be the next big thing in male underwear? You only have to look at the hashtag #aussieBum on Instagram to see how fanatical many of our tribe are! They are saying ‘I Belong’ to our global tribe. They identify with our mission statement – confident, bold and unafraid. By wearing aussieBum guys around the world are choosing to express something about themselves. Why do you think underwear is so popular these days, especially with gay men?ĪussieBum – The underwear you choose has become something of a statement. aussieBum has played a massive role in this transformation. Little Gay Blog – Underwear has gone from a boring necessity to a sexy statement of style and confidence. aussieBum is consistently recognised for the high level of innovation in design and manufacturing. Their products are all made in Australia and sold in over 25 3 countries across the globe. Let’s begin with one of the world’s best male underwear companies (and a local Aussie success story!) aussieBum.ĪussieBum is one of the world’s most renowned, award-winning swimwear and underwear retail companies. Does it give them confidence? Make them feel sexy? Or is just a sense of comfort that they enjoy? I reached out to a number of guys to try and get a wide variety of different opinions and takes on this issue.īelow you’ll find the answers to these questions and more. I was curious to find out what it is about underwear that they like. Then I turned my focus to regular gay guys who just happen to like wearing underwear themselves.
I also wanted to get their take on current and future trends in male underwear. To help me answer these questions (and more!), I took a two pronged approach.įirstly, I turned to some of the world’s best known and most popular male underwear brands. Given that they’re in the business of supplying men with underwear, I figured they could shed some light onto why underwear is so hugely popular at the moment, especially within the gay community. READ – The Hottest Just For Fans Accounts Worth Following Why is it that some guys enjoy and get off on seeing men in underwear, speedos, thongs or jocks? Why is it that in an age where we’re just a google search away from seeing the craziest, wildest, sexiest images and videos, the relative discretion and modesty of underwear turns so many guys on? Is there something about leaving something to the imagination that is just crazy hot? (For more on International Male, check out this awesome article by OUT Magazine). In those dark pre-digital days, that mail order(!) catalogue was one of the only ways I got to stare and drool over hot guys wearing very little. I’m (just) old enough to remember the International Male catalogue back in the 1990s. In fact, there was a catalogue of this very nature back in the 1990s. In some cases, it could be what you see in any underwear commercial in magazines or catalogues. In terms of classification, it would be on the soft side of soft-core porn. Not doing anything sexual necessarily and not showing anything more off than their bodies and a bulge. That’s right, men just wearing underwear. Yet for some dudes, seeing gay guys in underwear is a huge turn on. Gay men in underwear might sound pretty tame in an age of online porn.